What you know
It’s easy to know many of the types and styles of internet marketing in use today. Often, any time you want to promote your business in any way, shape, or form, you are accosted by opportunities from the big players to advertise your business, usually a relatively steep cost.
With the search engines, your only real choice for advertising is what is known as pay-per-click, or PPC. Typically, when you set up your PPC campaign, you are asked what terms you are trying to advertise for, how much you want to spend, and what the wording of your advertisement will say. That’s great and all, but they are literally charging every time someone clicks on your ad. Depending on what you are advertising, this could cost you as little as $.10 per click, but there are also some other terms, depending on the competition, the location, and the actual term, you could be charged as much as $70 per click.
There is a catch to this, as you have to bid on your advertising space. They usually offer you a range for your bid, but that means anyone bidding more than you will certainly have their ad shown more often. You could increase your bid, but doing so increases the competition, makes your competition increase their bids, and in turn, you increase your bid…….. and the cycle continues.
Furthermore, you can’t even guarantee that anyone that clicks on your ad will buy from you. It’s generally a toss-up, and unless you have a killer ad and killer webpage, more often than not, you’ll be wasting a lot of money.
We’ve all seen it. The video of the dog licking the lemon… which is hilarious, by the way. It’s a viral video and the one of the methods behind social marketing. People love hilarious videos. The downside to this is that you need to create a video that has the ability to go viral… and then you need to capitalize on it. As it is, though, it’s almost impossible to tell what will and will not go viral, making this aspect of social marketing very risky.
The other aspect of social marketing is engaging with your customers through social networks like Facebook and Twitter. If you can get your customers to engage with you, there’s a good chance you’ll have a repeat customer on your hands. The downside? Depending on your business, most people probably have very little, if anything, to say to you unless they need your services. Again, very risky.
Search engine optimization is another method of marketing that has the ability to supersede any other type of marketing available. The idea behind SEO is ranking your website (and any other web pages like your business Facebook page, Yellow Pages listing, etc) as high on search engine search results as possible.
If you are able to earn the number one rank for a specific search term, you are very likely to have most, if not all, of the users searching for that term end up on your web page. It works similar to PPC in that people have to be looking for your services; however, you don’t pay per click. You are in that position because the search engine(s) algorithms associate your website as the best possible result for a specific term.
Employing SEO on your site is easy in theory; however, there is a lot going on behind the scenes. Most likely, you’d be best off hiring a firm to handle your business SEO needs. San Antonio’s premier SEO company, Mallery Online Marketing is one such firm that can boost your business through the power of SEO.
Reference: SEO San Antonio
Dogs licking lemons got me laughing. Enjoy the video below.